Applying Bloom’s Taxonomy to Meet Ethical Requirements

Associate Professor Michelle Cull is Head of Discipline at Western Sydney University Business School. She has taught accounting and financial planning for over 20 years and published numerous peer-reviewed journal articles and textbooks in areas of financial planning, financial literacy, and ethics. Her work has featured in Money Management, Professional Planner, Money and Life, Channel 7’s Weekend Sunrise, ABC News, Herald Sun, The Daily Telegraph and on radio.

Michelle has held various leadership roles in the School of Business including Associate Dean and Director of Academic Program.

Michelle is co-editor of the Financial Planning Research Journal, President for the Academy of Financial Services in the United States, member of the national Financial Planning Education Council in Australia, and on numerous editorial boards.

Michelle led the development of the WalletSmart App, which aims to build the financial capability of university students and co-founded the Western Sydney University Tax Clinic. She is an FCPA and member of the FAAA. In 2021, Michelle received Western Sydney Women’s Western Sydney Educator of the Year Award.

Prior to becoming a full-time academic, Michelle worked for 15 years in accounting and finance roles at ASX-100 listed companies. Michelle has also worked as a consultant. Michelle is member of the UniSuper Consultative Committee, on the advisory panel for Adviser Ratings, and volunteers on the Women’s Committee of Canterbury Bankstown Chamber of Commerce. Michelle has previously served as Deputy President of CPA Australia’s NSW Divisional Council.

Shayne holds a Bachelor of Arts (Journalism/Psychology) from the University of Queensland, as well as a Graduate Diploma of Financial Planning. Shayne is a Certified Financial Planner® practitioner and Life Risk Specialist® professional, and a member of Financial Advice Association Australia (FAAA). In 2022 Shayne was recognised as the Financial Adviser of the Year at the Women in Finance Awards.

Shayne’s background in communications and psychology allows her to communicate effectively to individuals and groups about a broad range of topics, from basic financial planning concepts to the challenging technical niches within the industry. Shayne also contributes to the Certified Financial Planner® certification program via the FAAA. She was included in Financial Standards Power50 influential advisers in 2023 and 2024.

Shayne’s thoughts and commentary have been included in publications such as Australian Financial Review, Mozo.com, Money & Life magazine and Daily Mail (Australia). Through Businesswomen Australia, Shayne has curated a series of articles and podcasts under the banner of “Building Financial Acumen” and also “Kicking Assets”, bringing the wisdom of martial arts and applying them to personal finance.

Andrew has been a financial advisor for 27 years working for Nevitts, Macquarie Bank (as an Associate Director) and more recently as a director for his business DP Wealth Advisory in Toowoomba, Queensland. His area of speciality & interest is Exchange Traded Funds. He is a regular contributor in the media include Ausbiz. Livewire Markets and ABC Local Radio. He is active in the local Toowoomba community including being Past President of the Chamber of Commerce, Former Deputy Chair of the Toowoomba Hospital Foundation and currently serves as Chair of the Empire Theatre, the largest performing arts complex in regional Australia.