Shayne Sommer

Shayne holds a Bachelor of Arts (Journalism/Psychology) from the University of Queensland, as well as a Graduate Diploma of Financial Planning. Shayne is a Certified Financial Planner® practitioner and Life Risk Specialist® professional, and a member of Financial Advice Association Australia (FAAA). In 2022 Shayne was recognised as the Financial Adviser of the Year at the Women in Finance Awards.

Shayne’s background in communications and psychology allows her to communicate effectively to individuals and groups about a broad range of topics, from basic financial planning concepts to the challenging technical niches within the industry. Shayne also contributes to the Certified Financial Planner® certification program via the FAAA. She was included in Financial Standards Power50 influential advisers in 2023 and 2024.

Shayne’s thoughts and commentary have been included in publications such as Australian Financial Review, Mozo.com, Money & Life magazine and Daily Mail (Australia). Through Businesswomen Australia, Shayne has curated a series of articles and podcasts under the banner of “Building Financial Acumen” and also “Kicking Assets”, bringing the wisdom of martial arts and applying them to personal finance.